MISSION

The Unbranded seeks to humanize the process of professional branding while also establishing a reproducible, transparent, and ethically sound business structure. We pride ourselves in tailoring our work to reflect our clients’ unique perspectives, while striving to consistently challenge ourselves and our clients to integrate an ethos of positive change into every action taken, no matter how big or small.

ABOUT

We are a web presence cooperative – a diverse* group of creatives that are passionate about collaborating with like-minded people to design authentic digital footprints that drive growth. As a collective of creators exploring new skills, we seek to work with fellow artists who are also on the path to establishing their portfolios and brand identities.

The Unbranded was formed from a group of innovators who share a mindset of cooperation, ethical business practices, and individualized, personal attention to client needs.

While we are still building our client base and skillset, we offer expert empathy, passion, and upfront flat rates. A vital aspect of our mission is to offer pro-bono services to marginalized business owners. We offer: Website Development and Design | Visual Design | Copywriting | Brand Cohesion.

*A note on diversity – we are proud of our current self-selecting team of women but fully acknowledge that there is more diversity to be incorporated. We look forward to increasing team diversity as we grow and are focusing on a diverse client base in the meantime.

SERVICES

At The Unbranded, we pride ourselves on providing a variety of services.

 

Website Design & Development

Clean-up/removal of dead links and bot content
Create, test, and deploy contact forms
Add search functions
Connect buttons to social media (e.g. – Facebook, Instagram, Twitter, etc.)
Mobile / browser compatibility
Create customized site add-ons and modules
Review site for user experience and accessibility

Brand Cohesion

Visual brand matching
Cultivating new stock images
Matching look to stylebook

Visual Design

Logo design (desktop, social)
Full website design or redesign

Copywriting

B2B and B2C Website copy (About, Mission Statement, Services)
Social Media copy
Long-form blog copy
Email communications/ newsletter copy
SEO-friendly copy

Web Hosting

Set up and maintenance

Our Work

Equip, Llc

The client, a business consultant, asked for a single-page, “lean, simple, elegant site that flows logically from what kinds of things can this company helps with to who are they to how do I start… a nature theme, something that conveys tranquility, knowledge, approachability, curiosity and a little bit of whimsy.” Built on Wix and handed off so client could self-manage, as requested.

team members on project

bespoke pyro co

Bespoke Pyro Co logo
Video editing and copywriting done for Etsy shop owner.

team members on project

robert osborne real estate

Robert Osborne Real Estate

This realty website was built for the client using WordPress.

team members on project

jenn loves to code

Jenn loves to code

This realty website was built for the client using WordPress.

team members on project

 

We strive to maintain a 4:1 paid to pro-bono project ratio, and have from our inception.

SOCIAL JUSTICE RESOURCE LINKS

AMERICAN CIVIL LIBERTIES UNION (ACLU)

For more than a century, the ACLU has been fighting to prevent the erosion of the rights described in the United States Constitution. They believe that once one person or group of people’s rights are violated, it is easier for the government to violate others’ rights as well.

“[T]he ACLU of today continues to fight government abuse and to vigorously defend individual freedoms including speech and religion, a woman’s right to choose, the right to due process, citizens’ rights to privacy and much more.”

RAICES

The Refugee and Immigrant Center for Education and Legal Services is a nonprofit organization based in Texas that aims to provide legal services for immigrants.

SHOWING UP FOR RACIAL JUSTICE

SURJ is a national network of groups and individuals working to undermine white supremacy and to work for racial justice. Through community organizing, mobilizing, and education, SURJ moves white people to act as part of a multi-racial majority for justice with passion and accountability.

THE LOVELAND FOUNDATION

Loveland Foundation is committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls. Our resources and initiatives are collaborative and they prioritize opportunity, access, validation, and healing.

ANTI-RACISM DAILY

Anti-Racism Daily sends one email a day pairing current events with historical context and personal reflections on how racism persists in the U.S. (and around the world).

MUTUAL AID NYC

Mutual Aid NYC works at a citywide level to help those actively working in communities find the people and resources they need to do their work.

SENTENCING PROJECT

The Sentencing Project works for a fair and effective U.S. criminal justice system by producing groundbreaking research to promote reforms in sentencing policy, address unjust racial disparities and practices, and to advocate for alternatives to incarceration.

BAIL PROJECT

The Bail Project works to combat mass incarceration by disrupting the money bail system, one person at a time.

PRISON POLICY INITIATIVE

The Prison Policy Initiative works to expose the harm of mass criminalization and to move us towards a more just society.

SOUTHERN POVERTY LAW CENTER

The Southern Poverty Law Center fights hate and seeks justice.

UNITED WE DREAM

Helps undocumented youth find their voices and fight for dignity and a life without fear.

NAACP

The National Association for the Advancement of Colored People strives to improve the lives of minorities via various educational and advocacy programs.

MEDIA JUSTICE

Media Justice is working for a more inclusive and representative media by advancing the “communication rights, access, and power for communities harmed by persistent dehumanization, discrimination and disadvantage.”

FAIR VOTE

Ranked choice voting (RCV) makes democracy more fair and functional. It works in a variety of contexts. It is a simple change that can have a big impact.

STOP AAPI HATE

In response to the alarming escalation in xenophobia and bigotry resulting from the COVID-19 pandemic, the Asian Pacific Planning and Policy Council (A3PCON), Chinese for Affirmative Action (CAA), and the Asian American Studies Department of San Francisco State University launched the Stop AAPI Hate reporting center on March 19, 2020. The center tracks and responds to incidents of hate, violence, harassment, discrimination, shunning, and child bullying against Asian Americans and Pacific Islanders in the United States.

The Team

SARAH BELING

Sarah Beling

Founder
Copywriting

 
 

Enamored at a young age with storytelling, Sarah tortured her family and friends throughout the 90s with re-worked revivals of classics like The Wizard of Oz and Annie (in which she gracefully accepted the title role). Sarah eventually moved to New York, attended NYU Tisch to study acting, threw out all of her clothing that wasn’t black, and developed a taste for bodega breakfast sandwiches. Sarah writes plays that range from thriller to 80s musical parody and is eager to help others tell their stories.

Jennifer Cameron

Jennifer Cameron

Founder
Web Development

 
 
 
A reluctant “techy,” Jennifer started life with a strong emphasis on the arts: painting, acting, dance, and drawing (including an unfortunate incident involving a sharpie and her parent’s carpet). However, a strong desire and affinity for logic and tech activities flowed though all aspects of life, school and work until she could no longer deny the pull and jumped into the world of web development. Jennifer now focuses on feeding both parts of her soul by creating things that are pleasing and functional.

HEATHER RANDOLPH

Heather J. Randolph

Founder
Web Development

 
 

Heather is a Web Developer, Visual Designer, and Writer with a passion for storytelling in visual and narrative formats. She has been building websites since 1997 and taking clients on a freelance basis since 2002. While her development expertise lies in HTML and CSS, Heather also works with JavaScript, jQuery, Ruby, and Rails. She creates visual art with Photoshop and Illustrator.

When Heather isn’t writing, developing, or designing, she can be found cooking with her nephews, listening to technology or HP Lovecraft-centric podcasts, or scrolling through Netflix trying to decide what to watch.

Contact

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